Ben Gurion airport hosts temporary exhibitions dedicated to Israel – you cannot miss them on the way to you gate. This exposition presents great discoveries and developments made by Israeli scientists – from sherry tomatoes to a cure for Alzheimer disease.
SEAT traffic school in Danish Legoland teaches children of age 7-13 how to drive a small car, read the signs, follow the traffic lights. They can even fill the tank with gas or wash their car at a washing station. In the end of the session each young driver gets a Legoland driving license. Sometimes I wish I were a teenager again…
TourRadar is a great case of how to carry out a giveaway/lottery of travel (or, actually, any!) product or service to achieve a good balance of involvement and efficiency.
The usual problem with giveaways is that if you have a low entrance barrier to the lottery (e.g., a like or a comment), the participants would be more eager to join the contest, but the spread of information and your reach to new audience would be limited. On a contrary, if you require a "Share" or a personal post with a mention of your contest, the reader may be more reluctant to participate.
Tour Radar solves this issue by offering differentiated options for participating in a giveaway. The initial "entrance barrier" is minimal – you just need to enter your email and name. Then the website offers you to increase your chances of winning by sharing the link to the contest on social networks and by doing a "treasure hunt" – clicking through the company's website and finding some information on it. It's also a psychogical trick – people are much more likely to share content to "increase their chances" when they are already inside the loop.
And cherry on the top – the company would further re-target the participants by sending them marketing emails once in a while. Overall, great promotion case!
These signs for public toilets are obvious to a speaker of any language. Spotted in Baku, Azerbaijan
Outdoor gyms help building a healthy community and are a great addition to parks, beaches and boulevards.
Putting knitted “clothes” on pillars and lamp posts is a way to celebrate autumn and to add coziness to city environment.
When planning for a trip, each girl asks herself whether to pack cosmetics and skin care items – on the one hand, you need them, on the other hand – gosh, they are heavy! Here I put together a list of some great goods that you would appreciate during your travel.
iHerb.com is a huge online store for vitamins, food supplements, organic cosmetics and snacks, and so on. If you are not familiar with this website yet, it is worth trying. They are based in the U.S., but shipping all over the world at a reasonable fee. I have personally tried and tested most of the items below.
The world has gone crazy about Pokemon Go – an augmented reality game. People play the game on their mobile devices but have to move in the real world to catch Pokemons, collect goodies at Pokestops, train and fight in the Gyms.
So how can you benefit from this new trend if you own a café or a shop or run a museum, exhibition or other place of interest?
Danish Legoland is full of fun family experiences. For example you can pan the gold and travel in time to the period of "Gold Fever".
Local food is an important part of traveling experience, and it is great to bring some new cooking idea home. During the Halong Bay cruise in Vietnam we learned how to make spring rolls, and now we can surprise our friends.
