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Elena Nemets ©

Efficient online contest: the lessons from TourRadar

TourRadar is a great case of how to carry out a giveaway/lottery of travel (or, actually, any!) product or service to achieve a good balance of involvement and efficiency.

The usual problem with giveaways is that if you have a low entrance barrier to the lottery (e.g., a like or a comment), the participants would be more eager to join the contest, but the spread of information and your reach to new audience would be limited. On a contrary, if you require a "Share" or a personal post with a mention of your contest, the reader may be more reluctant to participate.

Tour Radar solves this issue by offering differentiated options for participating in a giveaway. The initial "entrance barrier" is minimal – you just need to enter your email and name. Then the website offers you to increase your chances of winning by sharing the link to the contest on social networks and by doing a "treasure hunt" – clicking through the company's website and finding some information on it. It's also a psychogical trick – people are much more likely to share content to "increase their chances" when they are already inside the loop.

And cherry on the top – the company would further re-target the participants by sending them marketing emails once in a while. Overall, great promotion case!

8 items from iHerb to keep you fresh and beautiful while traveling

When planning for a trip, each girl asks herself whether to pack cosmetics and skin care items – on the one hand, you need them, on the other hand – gosh, they are heavy! Here I put together a list of some great goods that you would appreciate during your travel. is a huge online store for vitamins, food supplements, organic cosmetics and snacks, and so on. If you are not familiar with this website yet, it is worth trying. They are based in the U.S., but shipping all over the world at a reasonable fee. I have personally tried and tested most of the items below.

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How businesses may use Pokemon Go to drive their profit up

The world has gone crazy about Pokemon Go – an augmented reality game. People play the game on their mobile devices but have to move in the real world to catch Pokemons, collect goodies at Pokestops, train and fight in the Gyms.

So how can you benefit from this new trend if you own a café or a shop or run a museum, exhibition or other place of interest?

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